Roofing Contractor Marketing

Roofing Jobs That Come In
Before the Next Storm Passes.

Storm season is a sprint. Off-season is a drought. I help roofing contractors build a pipeline that produces year-round — not just when hail hits the neighborhood.

$400+ Average shared lead cost
from Angi / HomeAdvisor
75% Of roofing clicks go to
the top 3 Google results
72 hrs Window after a storm before
out-of-town crews flood the market
The Real Problem

Why roofing marketing is harder than it looks.

Roofing has a trust problem, a seasonality problem, and a competition problem — all at once. Generic marketing doesn't solve any of them.

Shared Leads, 5 Competitors

Lead platforms sell the same homeowner to four or five roofers at once. You paid $400 to race everyone else to the phone — and someone undercuts you anyway.

Storm Chasers Flood Your Market

Within 72 hours of a major storm, out-of-state crews are running ads in your backyard. If you're not already ranking and trusted, you lose jobs you should own.

The Trust Barrier Is Real

A roof is a $10,000–$20,000 decision. Homeowners do their research. If your Google profile looks thin and your reviews are sparse, you lose before the first call.

Off-Season Revenue Cliff

When storm season ends, so does the pipeline. Without SEO and evergreen strategies running in the background, the slow months turn into a genuine cash flow crisis.

Invisible for Local Searches

When a homeowner searches "roofer near me," the top 3 results capture 75% of clicks. If you're buried on page two or missing from the map pack, you don't exist.

Agencies Don't Know Roofing

Generic ad campaigns that treat a roof replacement like a product purchase. They don't understand insurance claims, storm damage urgency, or the re-roof sales cycle.

What I Do

Roofing marketing built for storm season and beyond.

A system that generates leads during peak storm windows and keeps the phone ringing when the weather is calm.

01 — SEO

Roofing Search Rankings

Rank for "roof replacement near me," "storm damage repair [city]," and "local roofer" — the searches that bring in homeowners who are ready to book.

02 — Google Ads

Storm & Re-Roof Campaigns

Separate campaigns for storm damage response and full re-roof installs. The right message, at the right moment, with landing pages built to convert — not just click.

03 — Landing Pages

Storm Damage Pages

Dedicated storm damage landing pages that deploy fast after severe weather events. Built for urgency, optimized for local search, designed to book inspections.

04 — GBP

Google Business Profile

Full optimization to dominate the local map pack for roofing searches — including photo strategy, service categories, and ongoing management.

05 — Reputation

Review Generation System

More reviews means more trust and a higher GBP ranking. A done-for-you system that consistently turns happy customers into public proof.

06 — Website

Roofing Website That Converts

Built to handle storm damage leads, re-roof inquiries, and insurance claim consultations — fast load times, clear CTAs, and service pages that rank.

Storm Season Readiness

When hail hits, the first three calls win the block.

Storm chasers run ads. Local roofers who already rank, already have reviews, and already have a fast-response funnel get there first — without paying $400 a lead. I build the foundation before the storms come so you're not scrambling when they do.

Why It's Different

One person. Your pipeline. Full accountability.

Most agencies hand your roofing account to someone running 15 other clients who's never touched a shingle or seen a storm damage claim. You get monthly reports filled with impressions. You wonder why the pipeline dried up in October.

I work with a small roster intentionally. When I'm managing your roofing marketing, I know your service area, your crew schedule, your best-fit jobs — because that's the only way to do this well.

  • I'm the one on the call, doing the work, and answering when you text — not bouncing you between account managers
  • You own every asset — your site, ad accounts, content — from day one, no strings attached
  • Storm-ready strategy built in advance, not thrown together after the weather alert goes out
  • Reporting on what matters: inspections scheduled and jobs signed, not vanity metrics
  • Off-season lead flow built into the strategy — not an afterthought when November hits

Ready to build a pipeline that doesn't depend on the next storm?

20 minutes. I'll show you where your roofing marketing is leaking jobs — and what it would take to fix it.

Book a Free Strategy Call

No pitch deck. No pressure. No mystery team.

Helping home service businesses turn local traffic into booked jobs.

© Zachary Hoppaugh LLC 2026 All Rights Reserved.

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