The marketer contractors call after the agency let them down.
I am Zack. I do home service marketing the way it should have been done the first time you paid for it: one accountable person, real focus, and results you can measure in booked jobs. No account managers, no handoffs, no reports full of numbers that never become work.
Fourteen years learning what it takes to keep customers happy under pressure.
Before marketing, I spent fourteen years in restaurants, working my way from busboy to general manager. That is where I learned operations, how to manage a team, and how to keep customers happy when everything is on fire and there is no one to hand the problem to. It is not a marketing background on paper, but it is the exact background that makes me good at this: I understand pressure, accountability, and what it actually takes to run a service business where the customer is standing right in front of you.
When I moved into the online world, I went through the same gauntlet a lot of people do, the make-money-online programs, the systems that overpromised and underdelivered. But I came out the other side with real skills: SEO, web development, paid ads, content, lead generation. Then I noticed something. The home service contractors I was around, the people who keep everyone's homes running, were the ones getting taken advantage of the most. Agencies sold them the dream, took their money, and delivered a pretty website and a pile of reports. So I built the opposite of that.
The opposite of the agency that burned you.
You talk to me. I do the work.
No account manager relay, no ticket system, no junior team learning on your dime. The person who sells you is the person building and running your marketing. That is the whole thing.
Your assets, in your name
Your website, your domain, your content, your Google profile. Yours from day one, unconditionally. No agency holding your business hostage to keep you paying.
Measured in booked jobs
I do not pad a report with impressions and reach. I tell you how many calls and booked jobs your marketing produced, in plain language, because that is the only number that pays you.
I know your business
HVAC, plumbing, roofing, the trades. I understand the margins, the seasons, and how a homeowner actually decides who to call. Focus beats being a generalist.
No competing clients
I keep the client list short on purpose. If I am working with you, I am not marketing the company across town against you. You get real attention, not a spot in a queue.
No page-one-in-30-days lies
SEO takes 3 to 6 months to build real momentum. Ads move faster. I will tell you the truth about what to expect, because overpromising is how you got burned last time.
Credentials are nice. A ringing phone is better.
For what it is worth, the work has been recognized: I am an Executive Contributor at Brainz Magazine, writing about marketing for home service businesses. But I will be honest with you, awards do not pay your bills. The recognition I actually care about is a contractor texting me that they had to hire another crew because they could not keep up with the work coming in. That is the scoreboard. Everything I build is pointed at it.
- Brainz Magazine Executive Contributor
- Based in Allentown, PA, serving contractors nationwide
- Home service contractors only, intentionally small roster
- 14 years in operations before marketing
4.7 stars across 14 Google reviews.
Working with Zack was one of the best things I could have done for my business. His creative content has significantly increased my leads, and the conversations and brainstorm sessions have been just as instrumental in my business's growth. Can't recommend enough.
Zachary did a phenomenal job on my website. My goal was to gain added SEO, which he achieved, and as a result more organic traffic came to my real estate website. Thank you for the quickness on delivery, he completed it in about a week.
Zack helped me build not only a website but a tool. This helps me stay organized on a daily basis... I couldn't have envisioned what I wanted more accurately than what he was able to deliver. I would recommend Zack for your project in a heartbeat.
I had an amazing experience working with Zack on my website and marketing. From start to finish, everything was handled.
Straight answers.
Is it really just you?
Yes. I build the website, run the SEO, manage the ads, and set up the automation myself. The person you talk to is the person doing the work. I keep the roster small on purpose, because the moment I start hiring junior staff and account managers, I become the exact thing contractors come to me to escape.
Why home service contractors only?
Because focus beats being a generalist. I know how a homeowner picks a contractor, how seasonality hits each trade, and what a real booked job is worth. Spreading into e-commerce or random small business would make me worse at the one thing I am good at, which is getting contractors booked.
Where are you based, and do you work outside the Lehigh Valley?
I am based in Allentown, Pennsylvania, in the heart of the Lehigh Valley, but the work is remote-friendly and I have active clients across the country. Local roots, national reach. Your market being competitive is an advantage, not a barrier.
Want a marketer you can actually hold accountable?
Start with a free audit. I will show you where your current marketing is leaving booked jobs on the table, then we get on a 20-minute call. You talk to me, the whole time.
Home services only. You own everything we build. (610) 936-8112