HVAC Contractor Marketing

More HVAC Calls.
Without the
$40-Per-Click Gamble.

HVAC contractors are paying premium ad rates to compete against national chains — and wondering why the leads don't book. I build the system that brings in calls and converts them.

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$40+ Average cost per click
for HVAC on Google Ads

84% Of homeowners search Google
before calling a contractor

5 min Window to respond before
an HVAC lead calls someone else

The Real Problem

Why HVAC marketing burns money.

It's not that marketing doesn't work for HVAC. It's that most of it isn't built for how HVAC customers actually search and buy.

$40+ Per Click — Before Anyone Books

You're bidding against national chains with 10x your budget on the same "HVAC near me" keywords. The math doesn't work at that cost per click.

Shared Leads Sent to 5 Competitors

Angi and HomeAdvisor sell the same lead to multiple HVAC companies. You're paying for the privilege of racing your competitors to answer first.

Invisible in the Local 3-Pack

When someone searches "HVAC repair near me," the top 3 Google results get 75% of clicks. If you're not in that pack, you're not getting called.

5-Minute Follow-Up Window

HVAC emergencies don't wait. A lead that doesn't get a response in 5 minutes has already moved on to your competitor.

Shoulder Season Dead Zones

Spring and fall kill the phone. No strategy for the slow periods means feast-or-famine revenue all year instead of a steady pipeline.

Agencies That Don't Know HVAC

Account managers who can't tell a heat pump from a mini-split are writing your ad copy and managing your budget. The results show it.

What I Do

HVAC marketing built around how customers actually search.

Not generic home service marketing. A system built specifically for HVAC search intent, HVAC sales cycles, and HVAC customer behavior.

01 — SEO

HVAC Search Rankings

Rank for "AC repair near me," "furnace installation [city]," and "HVAC company near me" — the searches that happen right before someone picks up the phone.

02 — Google Ads

Emergency & Install Campaigns

Separate campaigns for emergency calls and installation jobs, each with the right keywords, bidding, and landing pages. Not one generic HVAC campaign.

03 — GBP

Google Business Profile

Dominate the local 3-pack for HVAC searches. Full optimization, photo strategy, and ongoing management so you show up when and where it matters.

04 — Website

HVAC Website That Converts

Built to handle both emergency calls and scheduled maintenance leads — with fast load times, clear CTAs, and service pages that rank.

05 — Automation

Instant Lead Follow-Up

Automated responses that reach new leads in under 5 minutes — even after hours. No lead goes cold because no one was at the desk.

06 — Reviews

Review Generation Strategy

More reviews means a higher GBP ranking, more trust, and more calls. A done-for-you system that makes it easy for happy customers to leave them.

Why It's Different

One person. Your business. Full accountability.

Most agencies assign your HVAC account to someone who manages 20 other businesses at the same time. You get reports that show impressions. You wonder where the calls went.

I work with a small, intentional roster. When I'm working on your HVAC marketing, that's what I'm doing. I know your service area, your seasonality, your best-fit customers — because I have to.

I'm the person on the call, doing the work, and answering your texts — not a relay between you and a back-end team
You own every asset — your website, your ad accounts, your content — from day one, unconditionally
Reporting focused on what matters: calls booked and jobs scheduled, not vanity metrics
Strategy built around your specific trade area, seasonal patterns, and service mix — not a cookie-cutter HVAC template
I won't take on a client I don't believe I can genuinely help — that conversation happens on the first call