Exterior Services Marketing

More Exterior Jobs.
Booked
Year-Round.

Pressure washing, hauling, gutter cleaning, window washing — exterior service businesses live and die by seasonality. I build the marketing system that keeps your schedule full even when the season slows down.

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3x Search volume spike for exterior
services during peak season

82% Of homeowners search Google
before booking exterior services

24 hr Window to respond before
a homeowner books someone else

The Real Problem

Why exterior service marketing is harder than it looks.

Exterior service businesses often have a busy season and a slow one. Most marketing only works when demand is already high — it doesn't build the consistent pipeline that smooths out the revenue gaps.

Feast-or-Famine Scheduling

Spring and summer book out fast. Fall and winter go quiet. Without a year-round marketing strategy, you're always reacting to the season instead of filling gaps before they happen.

Invisible in Local Search

When someone searches "pressure washing near me" or "junk removal [city]," the top 3 local results get the majority of calls. If you're not there, those jobs go to someone else.

Competing on Price With Low-Cost Operators

Exterior services attract a lot of low-overhead competition. Without an established online presence and review base, price becomes the only differentiator — and that's a race to the bottom.

Shared Leads From Aggregators

Platforms like Thumbtack and Angi sell the same customer request to multiple businesses simultaneously. You're paying to compete, not paying to win.

Slow Follow-Up Loses Bookings

Exterior service customers often book the first company that responds. A delayed reply — even a few hours — is enough for a homeowner to move on to the next result on the list.

No System for Repeat Business

Satisfied customers who needed gutter cleaning this year will need it next year — but without a follow-up system, they're searching Google again instead of calling you back.

What I Do

Exterior services marketing built for year-round bookings.

Not generic home service marketing. A system built for the search behavior, booking patterns, and seasonality of exterior service businesses specifically.

01 — SEO

Local Search Rankings

Rank for "pressure washing near me," "junk removal [city]," "gutter cleaning," and other service-specific searches — so you're found when homeowners are actively looking to book.

02 — Google Ads

Seasonal & Year-Round Campaigns

Campaigns timed to your seasonal demand spikes — plus off-season strategies to keep the phone ringing when competitors go quiet and customers are easier and cheaper to reach.

03 — GBP

Google Business Profile

Fully optimized with service-specific categories, before/after photos, and an active review strategy — so you dominate the local map pack for every service you offer.

04 — Website

Exterior Services Website That Converts

Built to show off your work visually, rank for local service searches, and make it easy for homeowners to request a quote or book directly — from any device.

05 — Automation

Instant Follow-Up & Rebooking

Automated responses that reach new leads fast — plus follow-up sequences that turn one-time customers into repeat bookings without you having to remember to reach out.

06 — Reviews

Review Generation Strategy

More reviews means higher local rankings, more trust, and more bookings. A done-for-you system that makes it easy for happy customers to leave them after every job.

Why It's Different

One person. Your business. Full accountability.

Most agencies put exterior service businesses in the same bucket as every other home service trade. The strategy doesn't account for the seasonality, the repeat-booking opportunity, or the visual nature of the work.

I work with a small roster and take the time to understand your specific business — your service mix, your busy season, your target neighborhoods. That specificity is what makes the marketing work.

I'm the person on the call, doing the work, and answering your texts — not a relay between you and a back-end team
You own every asset — your website, your ad accounts, your content — from day one, unconditionally
Reporting focused on what matters: jobs booked and revenue driven, not impressions and click-through rates
Strategy built around your specific service area, seasonal patterns, and service mix — not a generic exterior template
I won't take on a client I don't believe I can genuinely help — that conversation happens on the first call