The questions to ask before you hire anyone.
No spin, no agency-speak. Here are straight answers to what home service contractors actually want to know before they trust someone with their marketing again.
Everything contractors ask me, answered straight.
What kind of results can I actually expect?
More booked jobs, the only number that matters. Google Ads can put your phone in front of buyers in the first week. Local SEO and your Google Business Profile take 3 to 6 months to build into a steady, lower-cost flow of work. I report on calls and booked jobs, not impressions and clicks.
Are you an agency?
No, it is one person, me. The person who sells you is the person who does the work, with no account managers, handoffs, or ticket system. You text me, I make the change. That is the reason contractors who got burned by an agency end up here.
Do you only work with home service contractors?
Yes, home services only. HVAC, plumbing, roofing, electrical, and the rest of the trades. I know the margins, the seasons, and what makes a homeowner pick up the phone, and I keep the roster small so I never market two competitors against each other.
How does pricing work?
The website build is free. Local SEO and ads are scoped to your market, competition, and goals, so the real number comes on a call rather than a one-size price online. The rule is that the investment should be small next to the booked jobs it produces, and we start with a free audit.
How soon will I see results?
Ads can produce calls in the first week. SEO and your Google Business Profile take 3 to 6 months to build real momentum. I will not promise page one in 30 days, because that is the kind of overpromise that got you burned before. The system gives you speed now and compounding results later.
Do I own my website and everything else?
Yes, unconditionally, from day one. Your website, domain, content, and Google Business Profile are in your name. No agency holding your assets hostage to keep you paying. If we ever part ways, you keep all of it.
What makes you different from the agency I left?
You work directly with the person doing the work, you own everything we build, and I measure success in booked jobs, not a dashboard of vanity metrics. There is no sales-to-account-manager bait and switch, because there is no one to hand you off to.
Do you work outside the Lehigh Valley?
Yes. I serve the Lehigh Valley, but the work is remote-friendly and I have active clients across the country. Local roots, national reach. A competitive market is an advantage, not a barrier.
What if it is not working?
You will know, because I report in booked jobs, not noise. If a piece is not producing, we dig into why and fix it. We talk through the engagement so the terms fit your situation, and the whole relationship is built on the work earning its place.
I've been burned before, why should I trust you?
I get it, that's exactly why I don't do contracts. You're month-to-month, you own everything from day one, and any time you want to know what's going on, you get a straight answer and a screenshot. Working with me is built to be the opposite of what burned you.
I'm a trade guy, not a tech guy.
Good, you don't need it to be. I handle all of it and explain it to you in plain English. You stay on the tools doing what you're great at. You never have to become a marketer.
How do I know it's working? I don't want to waste money.
I build the foundation first so we're never pouring money into something that leaks. And you see real proof, calls, rankings, traffic, the way I doubled one contractor's calls. Not likes and views.
SEO takes too long.
I get your site live in about a week, SEO starts moving in 60 to 90 days, and if you need it faster I can run ads while the rest builds. You're never just sitting there waiting.
I get all my work from word of mouth, do I even need this?
That's great, but word of mouth has a ceiling and you're one slow month from a problem. I build you a steady base so you're not living job-to-job on referrals, and eventually so you can get off every job yourself.
How do we get started?
With a free audit of your website, Google presence, and local rankings. I show you exactly where booked jobs are leaking out of your current setup and where competitors are beating you, then we get on a 20-minute call. No pressure, no pitch deck.
Still have a question?
The fastest way to get it answered is a 20-minute call. Start with a free audit and I will show you exactly where your marketing is leaving booked jobs on the table.
Not ready for a call? Get a free instant website audit. Powered by HopHQ, my free SEO tool.
Home services only. You own everything we build. (610) 936-8112