Solar Company Marketing

More Solar Installs.
Less Chasing
Cold Leads.

Solar is one of the highest-consideration purchases a homeowner makes. Most solar companies buy expensive cold lead lists and hope for the best. I build the marketing system that puts you in front of homeowners who are already researching — and turns that research into booked consultations.

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$85+ Average cost per click
for solar company ads on Google

92% Of solar buyers research online
before speaking with any company

6–12 mo Typical decision cycle from
first search to signed contract

The Real Problem

Why solar marketing burns budget without filling the pipeline.

Solar has one of the highest ad costs in home services. A long sales cycle. Aggressive competition. And homeowners who do extensive research before ever picking up the phone. Generic marketing doesn't work here.

Invisible During the Research Phase

Homeowners research solar for months before contacting anyone. If you're not showing up during that research phase with credible content and local presence, you're not even in the conversation when they're ready to buy.

Cold Leads With No Intent

Lead aggregators sell lists of names who vaguely expressed interest. These leads are expensive, low-intent, and shared with multiple solar companies. You spend hours on calls that go nowhere.

Manufacturer Brand Confusion

Homeowners search for panels by brand name, not installer. Without an SEO and content strategy that positions you as the local expert, you're invisible to buyers who've already done their research.

Long Sales Cycle Killing Cash Flow

A 6 to 12 month decision cycle means your pipeline needs to be constantly fed. Most solar companies run campaigns in bursts instead of maintaining steady visibility throughout the buyer's journey.

High-Cost Clicks With Low Conversion

Google Ads for solar can exceed $85 per click. Without highly specific targeting, dedicated landing pages, and strong follow-up sequences, that budget is gone before it generates a single consultation.

Agencies That Don't Understand Solar's Sales Process

Generic marketers run the same campaign regardless of where a homeowner is in the decision process. Solar requires different messaging for awareness, consideration, and decision stages.

What I Do

Solar marketing built around how homeowners actually buy.

Not generic home service marketing. A system built around the long solar consideration cycle, high-intent search behavior, and what it takes to convert a researcher into a consultation.

01 — SEO

Solar Search Authority

Rank for "solar panels [city]," "solar installation near me," "home solar cost," and the research-phase queries homeowners use for months before they're ready to talk to anyone.

02 — Google Ads

High-Intent Search Campaigns

Campaigns targeting homeowners who are actively ready to get quotes — not casual browsers — with highly specific ad groups, negative keyword lists, and dedicated landing pages.

03 — GBP

Google Business Profile

Full optimization so your solar installation company dominates local search. Photo strategy, review management, and consistent posting to build local authority over time.

04 — Website

Solar Website That Books Consultations

Built to convert research-phase visitors into consultation requests — with clear savings information, credibility signals, and service pages structured for local search rankings.

05 — Automation

Long-Cycle Lead Nurturing

Automated sequences that stay in touch with leads over weeks and months — so you're the first company they think of when they're finally ready to move forward.

06 — Reviews

Review Generation Strategy

In a high-consideration purchase, reviews matter more than almost anything else. A done-for-you system that builds your verified review count consistently from every completed installation.

Why It's Different

One person. Your business. Full accountability.

Most agencies apply the same short-cycle home service playbook to solar — high volume, fast follow-up, close fast. Solar doesn't work that way. You get campaigns built for a plumber's sales cycle applied to a 9-month decision.

I work with a focused roster. When I'm working on your solar company's marketing, I understand where each lead is in the decision cycle and what content and follow-up they need to get to the next step.

I'm the person on the call, doing the work, and answering your messages — not a relay between you and a back-end team
You own everything — your website, ad accounts, and content — from day one, unconditionally
Reporting focused on what matters: consultations booked and pipeline value, not impressions and click-through rates
Strategy built around the full solar buying cycle — awareness through close — not just top-of-funnel lead volume
I won't take on a client I don't believe I can genuinely help — that conversation happens on the first call