Pest Control Marketing

More Pest Control Clients.
Fewer
One-and-Done Jobs.

Most pest control companies survive on one-time calls and hope clients come back. The real money is in recurring treatment plans. I build the marketing system that attracts homeowners looking for ongoing service — and converts them before your competitor does.

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$35+ Average cost per click
for pest control ads on Google

78% Of homeowners search online
before booking a pest control company

$400+ Average annual value of
a recurring pest control client

The Real Problem

Why pest control marketing doesn't build recurring revenue.

One-time treatments pay the bill. Recurring plans build the business. Most pest control companies have no marketing built around attracting and converting the clients who actually stay — and they stay stuck chasing seasonal spikes.

Invisible When Homeowners Are Searching

Rodent problems, ant infestations, and termite concerns trigger immediate online searches. If you're not ranking for those searches locally, you're invisible at the exact moment someone is ready to book.

Seasonal Spikes With No Off-Season Strategy

Spring and summer bring calls. Fall and winter don't. Most pest control companies have no plan for generating consistent revenue year-round — so they ride the wave and wait.

Competing on Price for One-Time Jobs

When homeowners find you through a basic search or aggregator, they're comparing prices. Without a strong online presence that emphasizes recurring plan value, you win jobs at the lowest margin.

No System for Converting One-Timers to Plans

The homeowner who called you for ants in June is a recurring revenue opportunity if you have the right follow-up system. Most pest control companies don't — and they leave that money on the table.

Aggregator Platforms Splitting Your Leads

Angi and Thumbtack sell the same homeowner's information to multiple pest control companies at once. You pay to compete on speed and price instead of quality.

Agencies That Don't Understand Recurring Service Models

Generic marketers focus entirely on new client acquisition. They don't build for recurring plan conversion, annual contract value, or the follow-up sequences that keep clients from leaving.

What I Do

Pest control marketing built around recurring revenue.

Not generic home service marketing. A system built around pest control search intent, the recurring treatment model, and what makes homeowners choose one company and stick with their plan.

01 — SEO

Local Pest Control Rankings

Rank for "pest control near me," "exterminator [city]," "rodent control," "termite treatment," and the searches homeowners run the moment they have a problem.

02 — Google Ads

Emergency & Recurring Plan Campaigns

Campaigns targeting both immediate pest problems and homeowners searching for ongoing prevention — each with the right message to attract the right client type.

03 — GBP

Google Business Profile

Own the local 3-pack for pest control searches. Full optimization, photo strategy, and review management so you're the first company homeowners see when the problem shows up.

04 — Website

Pest Control Website That Converts

Built to handle emergency calls and communicate the value of recurring treatment plans — with service pages, clear pricing, and local keyword structure to rank.

05 — Automation

Recurring Plan Conversion Follow-Up

Automated sequences that follow up after a one-time treatment and make it easy for clients to understand the value of staying on a recurring plan.

06 — Reviews

Review Generation Strategy

Consistent reviews drive consistent bookings and improve local rankings. A done-for-you system that captures reviews from happy clients right after every completed service.

Why It's Different

One person. Your business. Full accountability.

Most agencies treat pest control like any other home service — focus on new leads, ignore retention. You get campaigns that generate one-time callers while the recurring revenue opportunity goes untapped.

I work with a focused roster. When I'm working on your pest control marketing, that's what I'm doing. I know your service area, your seasonal patterns, and the difference between a one-time call and a long-term client.

I'm the person on the call, doing the work, and answering your messages — not a relay between you and a back-end team
You own every asset — website, ad accounts, content — from day one, unconditionally
Reporting focused on what matters: new clients and recurring plan conversions, not impressions
Strategy built around your specific service area, pest seasonality, and the treatment plans you want to grow
I won't take on a client I don't believe I can genuinely help — that conversation happens on the first call

Service Areas