More Calls.
More Jobs.
One Home Service Marketer You Can Actually Hold Accountable.
Home service contractors tired of paying agencies and wondering where the money went come to me instead. I build the strategy, do the work, and stay in your corner — start to finish.
"He really knows how to take your vision and turn it into something that not only looks great but actually helps grow your business. You can tell he genuinely cares about getting real results and not just finishing a project."
"Zach did an incredible job on our website. The final product turned out better than we could have imagined — clean, professional, and exactly what our business needed. Communication is great throughout the entire process."
"Zach has been very easy to talk to and very effective in helping me with my business. If I don't understand something, he'll explain it. I'm very grateful for all he is able to provide."
You’ve probably heard this story before.
You hire an agency. The sales rep is great — energetic, full of ideas, answers every call. You sign the contract feeling good about it.
Then you meet your “account manager.” Then you stop hearing from them. Reports arrive, but you can’t connect the numbers to actual jobs booked. Your ad spend goes up. The phone doesn’t ring more. They say it takes time.
Six months later, you’re thousands of dollars in and starting over.
That’s not bad luck. That’s a pattern — and it’s the most documented complaint from contractors who’ve worked with marketing agencies. The industry has earned its reputation.
“The person who sold me the contract disappeared after I signed. Couldn’t get anyone on the phone for weeks.”
— Documented pattern across contractor reviews and forumsI can’t do this to you. Not because of some policy — because I’m one person. There’s no team to hand you off to. When you email me, I read it. When something needs to change, I change it.
The right order for contractor marketing.
Most agencies want to sell you everything at once. I don’t — because if your website isn’t built to convert, no amount of SEO or ads will fix it.
Foundation
Website Built to Convert
Your website is the first thing customers judge you by. If it loads slow, looks outdated, or doesn’t make it obvious why you’re the right choice — nothing else works. We start here.
- High-converting design built around your business and market
- Mobile-first, fast-loading — no exceptions
- You own everything: design, code, content, domain — always
- Hosted and maintained so nothing breaks without warning
- Clear calls-to-action that turn visitors into phone calls
Visibility
Local SEO & Google Rankings
Once your site converts, we make sure customers find it. Local SEO and Google Business Profile optimization so your name shows up before your competitors.
- Google Business Profile setup and ongoing management
- Local search optimization targeting your actual service area
- Service page content that ranks for what customers search
- Review strategy that builds real trust — no shortcuts
- Honest timelines — no promises of page one in 30 days
Scale
Full Marketing System
When the foundation is proven and local search is working, paid ads become a multiplier — not a gamble. This is where we open the throttle.
- Google Ads and Meta Ads management with real ROI tracking
- Automated follow-up so no lead falls through the cracks
- Reputation management across Google, Yelp, and Facebook
- Full campaign reporting — leads, calls, booked jobs
- Ongoing strategy with the person doing the work
50+ high-ticket leads in 30 days — before we even had the full system in place.
A specialty contractor with an existing web presence and a $3,000+ starting price per job had no active marketing in place. No ads running. No social presence. Nothing pushing traffic toward their business.
We started with targeted Facebook Ads and consistent social media content — pointed at their local market, built around their highest-margin service, and focused on the customers most likely to buy.
Within 30 days: 50+ inbound leads. At $3,000+ per job, that’s more than $150,000 in potential pipeline from a single month of paid social activity.
That’s one piece of what I do working on its own — without a conversion-optimized website underneath it, without local SEO compounding in the background. The system exists because results like this shouldn’t be a one-month spike. They should be the floor.
Client identity kept confidential by request.You’re not hiring an agency. You’re working with Zack.
I’m not going to hand you off. There’s no team meeting where a junior hire gets assigned to your account. When you email me, I read it. When we talk strategy, I built it. When something needs to change, I change it — usually the same day.
I work with a small roster of clients because I’m the one doing the work. That’s not a limitation. That’s the model.
Larger agencies position their team size as a feature. I’d argue the opposite — the bigger the agency, the further you get from the person who actually cares about your results. Every layer between you and the work is a layer where things get lost.
Why contractors stop paying agencies — and what they do instead.
You've probably tried one of the other two columns. Here's what you're actually comparing.
|
Where most contractors start
Big Agency
|
Doing it yourself
DIY
|
What actually works
Working with Zack
|
|
|---|---|---|---|
| Who does the work | ✗A junior account manager who got assigned to your account. The person you signed with? They're already off to the next close. | —You — squeezed between jobs, estimates, and callbacks. | ✓Me. Every campaign, every call, every time. No handoffs. |
| Industry knowledge | ✗They take any client who pays. Last month it was a dental practice. Before that, a SaaS startup. Your trade is just another niche to them. | —You know the work cold. Marketing is a completely different skill. | ✓Home services only. I know the margins, the seasonality, and what makes a contractor's customer actually call. |
| Response time | ✗Submit a ticket. Your account manager will loop in the team and circle back by end of week. | —Instant — but you might not know the right answer. | ✓Same day, usually within hours. No ticket system. No chain of command. |
| Contract length | ✗12-month minimum. Read the fine print before you try to leave early. | —No contract. No commitment. No results either. | ✓Month-to-month. You stay because it's working — not because you're trapped. |
| Takes on your competitors? | ✗Yes. They'll take anyone who pays. Your direct competitor could be on their roster right now. | —N/A — you're only competing with yourself. | ✓No. Small roster by design — if I'm working with you, I'm not working with the guy you're competing against. |
| Strategy | ✗A templated playbook they've run for hundreds of clients. Your logo goes in the top-left corner and they call it a custom strategy. | —Trial and error on your own time and your own budget. | ✓Built around your market, your margins, and your highest-ticket jobs. Nothing templated. |
| Monthly reporting | ✗A PDF full of impressions and reach. Lots of graphs. No explanation for why your phone isn't ringing. | —Whatever you can decipher from Google Analytics at midnight. | ✓Straight talk on what moved and why. If something isn't working, I tell you first — I don't dress it up. |
| Accountability | ✗Your account manager will "escalate it internally" and circle back after next week's team meeting. | —You're accountable to yourself. That usually means it slides. | ✓If something's off, I catch it first. We fix it — we don't schedule a call to discuss scheduling a fix. |
| Knows your local market | ✗They'll run a keyword tool and call it local research. They've never been to your market and never will. | —You know the area cold. Turning that into search advantage takes time you don't have. | ✓Lehigh Valley is my backyard. I know the competition, the neighborhoods, and the search behavior — and I work with clients across PA, TX, NY, FL, CO, ID, and MN. |
Is this the right fit?
This works for you if:
- ✓You run a home service business — HVAC, plumbing, roofing, landscaping, cleaning, flooring, painting, moving, or similar
- ✓ You’ve been burned by a marketing agency and want straight answers about what you’re paying for
- ✓ You want to talk to the person doing the work, not a middleman who relays messages
- ✓ You’re ready to build the right way — starting with a website that actually converts
- ✓ You want predictable, growing revenue — not a one-time traffic spike
- ✓ You can see the value in a system that compounds over time
This probably isn’t for you if:
- ✗ You need leads in the next 30 days or you’re out — SEO and organic growth don’t work on that timeline
- ✗ You’re shopping purely on price and need the cheapest option available
- ✗ You want to manage the strategy yourself and just need someone to execute tasks
- ✗ You need a full department — design team, content team, PR, etc.
- ✗ You’re not open to building the right foundation before running paid ads
Not sure which column you’re in? That’s exactly what the call is for.
Here’s exactly what happens after you book.
I do the homework before we talk. So when we get on the call, we can actually get somewhere.
Pick a Time
You schedule the call. Before we meet, I audit your website, Google Business Profile, local search visibility, and competitor landscape — so we don’t spend the call on things I could figure out beforehand.
We Talk Through Everything
I walk you through exactly what I found, what I’d do, and what it costs. You leave the call with a clear picture — not a “we’ll follow up with something.” Some people decide right here.
The Proposal
If you want it in writing, I send a full breakdown the same day — scope, order of operations, and pricing. No pressure to sign. No follow-up harassment if you need time.
Kick-Off
Once you’re in, we move. I start on the foundation immediately and keep you in the loop throughout — no disappearing act, no waiting weeks for your first update.
Before you book the call
Straight answers. No sales pitch.
What does this actually cost?
It depends on where you’re starting. A website build is free upfront — you pay $97/month for hosting, maintenance, and ownership. SEO retainers start at $400/month. Full-service engagements that include a website, SEO, ads, and automation run $1,000–$3,000/month depending on scope and market. The call is where I tell you exactly what I’d recommend and what it costs — before you commit to anything.
How long until I see results from SEO?
Honest answer: 3–6 months to see meaningful movement in local search rankings, 6–12 months to feel it consistently in your pipeline. Anyone who tells you otherwise is making a promise they can’t keep. Paid ads can move faster — that’s why I sequence strategy based on what you actually need right now, not what earns the highest monthly fee.
What if I’ve already worked with an agency and it didn’t work?
That’s the most common thing I hear. The problem usually wasn’t marketing — it was the model. You got handed to an account manager, reports arrived that didn’t connect to actual booked jobs, and the person who sold you went dark. That doesn’t happen here because there’s no one to hand you off to. I’m the person on the call, doing the work, and reading your emails.
What trades and industries do you work with?
Primarily home service contractors — HVAC, roofing, plumbing, electrical, flooring, pressure washing, cleaning, painting, landscaping, and moving. If your business runs on local leads and referrals, there’s a good chance this translates. Reach out and I’ll tell you honestly if I’m a good fit for your market.
Do I have to sign a long-term contract?
No. Everything is month-to-month after any initial build. I’d rather earn your business every month than lock you into something you resent. If it’s not working, we figure out why together — and if we can’t fix it, you’re free to leave without penalty. Your assets stay with you regardless.
Can I start with just a website and add marketing later?
Yes — and for most people, that’s the right order. A website that doesn’t convert makes everything else more expensive. SEO on a weak site takes longer. Paid ads on a weak site bleed budget. Build the foundation right first, then layer in SEO and ads when you’re ready. Most clients come in at Step 1 and stay.
Still have questions? The call is free and there’s no obligation.
Book a Free 20-Min CallWhy Lehigh Valley contractors can’t afford to ignore local search.
The Lehigh Valley — Allentown, Bethlehem, Easton, and the surrounding communities — is one of Pennsylvania’s fastest-growing metro areas. More residents means more homes, more renovations, more demand for HVAC, roofing, flooring, plumbing, cleaning, and every other home service trade.
But the local search landscape has changed. When someone searches "roofer near me" or "HVAC contractor Allentown," Google serves three businesses in the local pack before anything else. If you’re not in that pack, you’re invisible — regardless of how long you’ve been in business or how good your work is.
Most contractors in this market don’t have an SEO strategy. Many don’t have a Google Business Profile that’s been properly optimized. Some don’t have a website that loads fast on mobile. That gap is your opportunity. The contractors who move first in local search tend to dominate for years.
I work exclusively with home service businesses, and the Lehigh Valley is my backyard. I know the competitive landscape, the neighborhoods, and the search behavior. That’s not something a national agency can replicate.
Home service contractor marketing for every trade.
Every industry has different seasons, margins, and customer behavior. The strategy reflects that.
Stop guessing whether your marketing is working.
20 minutes. I’ll listen to where you are, show you what I’d actually do for your business, and be straight with you about whether I can help.
Book a Free 20-Minute CallNo pitch decks. No pressure. No mystery team waiting to take over.
Home Service Only
Built exclusively for contractors — not e-commerce, not SaaS
One Person
You talk to me, I do the work — no account manager relay
Results Over Reports
Calls booked and jobs scheduled — not vanity metrics
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