More booked jobs for home service contractors.
If an agency already burned you, charged you real money, handed you a report you could not read, and produced nothing, you are exactly who I built this for. I help home service contractors book more jobs, without the contracts, the headaches, or the agency runaround. One person doing the actual work, measured in booked jobs, not reports.
You were sold a website. You needed booked jobs.
A good-looking site that nobody finds does not grow a contracting business. Neither does a monthly report full of impressions and clicks that never turn into work on the calendar. If you have paid an agency and walked away wondering where the money went, you already know the difference between activity and results. Marketing for a home service contractor has exactly one job: put your phone number in front of a homeowner the moment they need you, and make sure you are the one they trust enough to call. Everything I do is built around that, and nothing else. Here is the honest version of your three options.
The big agency
- Sold by one person, then handed to an account manager
- Reports measure activity, not booked jobs
- You are one of dozens of accounts in a queue
- Changes go through a ticket system and take weeks
- They hold your website, domain, and data hostage
Working with me
- The person who sells you is the person doing the work
- I report on calls and booked jobs, the numbers that pay you
- A small roster, so you get real attention and no conflicts
- You text me, I make the change, usually same day
- You own everything we build, from day one
The Cornerstone System: built from the foundation up.
The Cornerstone System works by building your marketing from the foundation up, stacking everything else on top in the right order, so every dollar spent compounds. You do not run ads or SEO to a site that cannot convert or be found, and getting found is useless if nobody answers the phone. So I fix the leaks before I turn up the water. Most marketers sell you ads on day one because they get paid either way. I will not turn up the water until the bucket can hold it.
Foundation
A converting site plus a lead-response loop, instant text and email follow-up and a client who actually answers the phone. Nothing else gets built until this holds.
SEO
Local SEO, Google Business Profile, and a review engine, so you show up when homeowners search and the reviews back you up.
Content
Consistent content that compounds, builds authority and trust, and keeps working while you sleep.
Ads
Google and Meta ads with real ROI tracking, layered on once the base produces, so you can turn demand up on command and profitably.
Ads are rented traffic. Turn them off and it stops. SEO and content are owned, they keep flowing whether the ads are on or off. Ads amplify the base, they do not replace it. See the full Cornerstone System →
Your whole system runs on GoHighLevel.
Your website, CRM, pipelines, and the automated text-and-email follow-up that answers leads in seconds are all built on GoHighLevel, the platform behind serious contractor marketing. The difference is that I build it out, tune every automation to your trade, and run it for you, instead of handing you a login you never figure out. That is how a powerful platform turns into actual booked jobs. See how I put GoHighLevel to work for contractors →
Everything a contractor needs to stay booked, in one place.
You do not have to hire a web person, an SEO person, an ads person, and a tech person who never talk to each other. It is all handled, by one person who understands how the pieces fit together.
A site built to convert
Fast, mobile-first, and structured to turn a searching homeowner into a phone call. Free to build, hosted and maintained, and you own it outright.
Rank where buyers search
On-page SEO and local content that gets you ranking for the high-intent searches in your trade and service area, the steady, lower-cost source of jobs.
Own the map pack
Profile optimization, posts, and a review strategy so you land in the top three local results, where most home service calls actually start.
Booked jobs on demand
Tightly targeted campaigns with ROI tracking for when you need work faster than SEO can deliver, scaled up or down with your schedule.
Never miss a lead
Automated follow-up that responds to every inquiry in seconds and keeps following up, because the contractor who answers first usually books the job.
Turn jobs into proof
A simple system that turns finished work into 5-star Google reviews, which feed both your rankings and the trust that closes the next homeowner.
What it looks like when the foundation produces.
A tree service contractor came to me burned. His last agency charged him $1,000 a month for SEO and could not even show him traffic data. We built the foundation first, then his visibility. Within a couple of months his monthly calls doubled to a record high. His best month ever had been 9. Last month was 20. One of the first leads closed at nearly $7,000, one job that paid for the service many times over. He trusted the work enough to open a second business and hand me that website and SEO too. Read the full case study →
And a lighting installer booked more than 50 leads in 30 days running ads to a site that converts. Proof of the faucet principle: ads work when the foundation works.
- 9 to 20 monthly calls, a record high
- ~$7,000 first lead closed
- 2nd business opened and handed over
- 50+ leads in 30 days from ads
4.7 stars across 14 Google reviews.
Working with Zack was one of the best things I could have done for my business. His creative content has significantly increased my leads, and the conversations and brainstorm sessions have been just as instrumental in my business's growth. Can't recommend enough.
Zachary did a phenomenal job on my website. My goal was to gain added SEO, which he achieved, and as a result more organic traffic came to my real estate website. Thank you for the quickness on delivery, he completed it in about a week.
Zack helped me build not only a website but a tool. This helps me stay organized on a daily basis... I couldn't have envisioned what I wanted more accurately than what he was able to deliver. I would recommend Zack for your project in a heartbeat.
I had an amazing experience working with Zack on my website and marketing. From start to finish, everything was handled.
One accountable person, not a logo.
I am Zack. I came up chasing marketing that did not produce. MLM first, then social media and video work I could not tie to real revenue, with clients I could not get results for. It bothered me, so I clawed out of all of it and rebuilt everything around one thing: only doing the marketing that produces tangible, trackable results. I do not relate to burned contractors because I held a wrench. I relate because I lived the same overpromise-and-underdeliver world they did, from the inside, and I am the reformed version of the exact thing that screws them. Now I work only with home service contractors. You talk to me, I do the work, and the results show up as booked jobs.
- Reformed from the inside of bad marketing
- Home service contractors only, no exceptions
- Brainz Magazine Executive Contributor
- Based in Allentown, PA, working with contractors nationwide
Home services only. I know your margins and your seasons.
I work exclusively with home service contractors, so the strategy is built around how your customers actually search and decide, not a generic small-business playbook. Pick your trade to see how it works in your market.
Straight answers before you spend a dollar.
What kind of results can I actually expect?
More booked jobs, the only number that matters. Google Ads can put your phone in front of buyers in the first week. Local SEO and your Google Business Profile take 3 to 6 months to build into a steady, lower-cost flow of work. I report on calls and booked jobs, not impressions and clicks.
Are you an agency?
No, it is one person, me. The person who sells you is the person who does the work. No account managers, no handoffs to a junior team, no ticket system. You text me, I make the change. That is the reason contractors who got burned by an agency end up here.
Do you only work with home service contractors?
Yes, home services only. HVAC, plumbing, roofing, electrical, and the rest of the trades. I know the margins, the seasonality, and what makes a homeowner pick up the phone. I keep the roster small so I am never marketing two competitors against each other.
How does pricing work?
It depends on your market, your competition, and what you are growing, so the real number gets scoped on a call rather than guessed at online. The investment should be small next to the booked jobs it brings in. We start with a free audit so you see what is on the table first.
What makes you different from the agency I left?
You work directly with the person doing the work, you own everything we build from day one, and I measure success in booked jobs, not a dashboard of vanity metrics. If the work is not producing jobs, you will know, and you are free to go.
How do we start?
With a free audit of your website, Google presence, and local rankings. I show you exactly where booked jobs are leaking out of your current setup and where competitors are beating you, then we get on a 20-minute call. No pressure, no pitch deck.
Ready for more booked jobs?
Start with a free audit. I will show you the booked jobs your current marketing is leaving on the table, then we get on a 20-minute call to map out how to capture them.
Home services only. You own everything we build. (610) 936-8112