How do you post on Google? A simple guide for contractors
You can post updates right on your Google listing, and it takes about two minutes. Here is exactly how, and what is actually worth posting.
The short answer: sign in to the Google account that manages your business, search your business name on Google, select Posts and then Add post, choose Update, Offer, or Event, add a photo and a few sentences, and publish. Google's help page has the current steps if the buttons have moved.
Step by step
- Get to your profile. Signed in, search your exact business name on Google. Your management panel shows up at the top. The Google Maps app works too.
- Add a post. Select Posts, then Add post.
- Pick the type. Update is the one you will use most. Offer is for a real deal with start and end dates. Event is for something on a date.
- Add a real photo. One from your phone, on the job. Not stock.
- Write a few sentences. What you did, and where. You do not need to come anywhere near the character limit.
- Add a button. "Call now" or "Learn more." Use the button instead of typing your phone number into the text.
- Publish or schedule it. You can schedule ahead, so one sitting can cover the whole month.
What should a contractor post?
The best post is a finished job. A homeowner looking at your listing wants to see that you are active and that you do this kind of work in their area.
- A finished job: "New 30-year roof in Bethlehem. Tore off two old layers and fixed the rotted decking we found under them."
- Before and after: the simplest proof you have.
- A problem you fixed: what went wrong and how you handled it.
- A seasonal heads-up: "Booking fall gutter cleanings now."
- A real offer: only if it is real and has an end date.
Use the same plain words a customer would use. "Water heater replacement in Emmaus" beats "comprehensive plumbing solutions."
How often should you post?
Once a week is a good goal, and once every two weeks is fine. Google archives posts after about six months unless they have a date range, so you do not need a huge backlog. You just want your listing to look alive. Take a photo at the end of each job, and you will never run out of posts.
Do Google posts help you rank?
Honestly, I would not count on posts alone to move you up. I do them because they show a homeowner that you are open, busy, and doing real work nearby, and that helps them pick you once they find you. Your category, your reviews, and your website do more of the heavy lifting. Here is the full checklist, and if you are not showing up at all, start with why your business isn't showing up.
What to skip
- Stock photos and graphics that look like ads
- Long paragraphs nobody will read
- Posting ten times in one day, then nothing for months
- Fake offers with no end date
Don't want to think about any of this?
I handle Google profiles for contractors along with the website and follow-up, so your listing stays busy while you stay on the job.
Frequently asked questions
How do you post stuff on Google?
Sign in to the Google account that manages your business, search your business name, select Posts, then Add post. Choose Update, Offer, or Event, add a photo and a short description, and publish.
How often should a contractor post on Google Business Profile?
Once a week is a good goal, and every two weeks is fine. Being consistent matters more than volume.
Do Google Business Profile posts expire?
Google archives posts older than six months unless they have a date range. Offers and events end on the dates you set.
Can I schedule Google Business Profile posts?
Yes. You can schedule posts ahead of time, so you can write a month of them in one sitting.